The ASQ Podcast is a show about what it actually costs to lead something that matters, and what it takes to do it without losing yourself in the process.It began as a Hero’s Journey show: conversations with people who faced a defining challenge, went through the fire of it, and came out the other side having built something for the benefit of others. That origin is still the pulse of everything the show produces. Every guest who sits down with Dr. Jessie and Omar Ferreira is in the middle of an arc, or has completed one, that most leadership content refuses to take seriously: the inner journey that runs underneath every organizational challenge, and the structural transformation that becomes possible when a leader stops trying to fix from the outside what can only be addressed from within.ASQ’s governing principle is embedded in every episode: leadership that begins within is the only kind that lasts.The show has evolved from those early Hero’s Journey conversations into something m
