
<p>Have you ever struggled to resist sites or apps which prompt you to share ever more personal data? Who hasn’t casually clicked on the big green “I agree” button, instead of the little grey links below? And who doesn’t lose their patience unsubscribing from a website, when all it took was one click to “try for free”? </p><br><p>These features are called “dark patterns” or “deceptive patterns”, which are interfaces that deceive or manipulate users to make them act without realizing or against their own interests. </p><br><p>Why should we care about it ? Because …</p><br><p>✅ dark patterns harm the autonomy, the welfare and the privacy of individuals, and are psychologically detrimental</p><br><p>✅ a number of laws already prohibit dark patterns, and the global legislative framework is shifting towards clarity, transparency, accessibility and fairness by design</p><br><p>✅ dark patterns affect competition and trust in brands, and even puts our democratic models at risk</p><br><p>And be