Let's Talk Limbic Sparks with Brand Leaders

Welcome to Let's Talk Limbic Sparks - where Kevin Perlmutter speaks directly with Brand Leaders reveal how they are tapping into emotional insights to attract and retain customers. Kevin explores how guests are creating, what he calls, Limbic Sparks ® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Author of BRAND DESIRE : Spark Customer Interest Using Emotional Insights, and Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy and beh