
This Podcast is a summary of my Senior QCE Business Classes. The first season will feature Unit 2 Topic 2 - : Business growth, Entering marketsIn this first season your hosts will investigate concepts and strategies for entering markets. This topic provides opportunity for the listeners to analyse, interpret and evaluate marketing and operationalstrategies for a business in the growth stage of the business life cycle. Many of the case studies will give you the opportunity to evaluate marketing and operational strategies for entry in thegrowth stage of the business.