Hi this is Robin Heppell. Thank you for your interest in learning more about advertising and marketing for your funeral home or cemetery. I am a lifelong student and since you have taken the time to listen to this recording I can only imagine that you have the same desire for self improvement and increasing the profit of your business. <br /><br />The Marketing Masters like Hopkins never get studied by those who are looking for the quick fix or the so called silver bullet, but you will realize quite quickly after listening to Hopkins work, that applying his principles is a sure bet, and over time you will continue to increase your odds - or returns with your marketing efforts. <br /><br />Fly-by-nighters, don’t have the patience - or probably the intelligence - to study the Masters because this is heavy stuff and not for the faint of heart. You cannot skim his book, and almost every line needs to be digested and analyzed. As David Ogilvy said of it,"Nobody should be allowed to hav
