<p><strong>Join Bill Crabtree</strong> known worldwide as <em>No-Till Bill</em>, a global keynote speaker and leading authority on no-till farming <strong>and Cathy McKenna</strong>, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.</p><p>Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.</p><p>With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price,
