Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, t
