Lucia ran 1000+ A/B tests and worked for 20+ leading brands,together: we learn from mistakes made,the nitty-gritty of how brands started, and their unique perspectives.each episode is a candid convo with the people who build, break, and rebuild: product leaders, experimentation experts, founders, cmo’s, investors, analysts and morewe talk about their first experiment, when and how the company started,how they grew to be more data-drivenand where they are now
