The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.<br /><br />It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.<br /><br />Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
